Technology is neither good nor bad; nor is it neutral.
First law of technology, Melvin Kranzberg.

Many (but not all) of the articles found on this blog are chapters or sub chapters of my Master’s Thesis about Social Media and Public Opinion. The order in which articles on this blog appear is neither logical nor is it chronological. The order is based on the order of my research. To provide another (eventually more useful) way of discovering these topics I will publish the entire thesis at this point.

The Cover Page of the Printed Thesis

The Cover Page of the Printed Thesis

The thesis joints two research topics – social media and public opinion – and tries to show the correlations between the two. The thesis starts off with a theoretic description of communication sciences and the academic history of public opinion research. After that it has a more anthropological part describing the scope of social networks in human societies and the influence of computer mediation on these social networks. The last chapter more specifically treats the topic of social media.

In its entirety the thesis is a great tool for people with basic and advanced knowledge in these topics to get a broad understanding of the greater scope but also detailed information (or at least references) about specific topics.

This thesis was written and defended as the final assignment (memoria de máster) of the Màster en Interculturalitat i Polítiques Comunicatives en la Societat de la Informació (Master in Interculturality and Communication Policies in the Information Society) at the Facultat de Filologia, Traducció i Comunicació at Universitat de València and was rewarded with a grade of 95%.

It is licensed under Creative Commons Attribution-Non Commercial-Share Alike 3.0 Unported (More information @

An alternative download link is available at:


3 thoughts on “Thesis.

  1. Pingback: Full Thesis Published. | Social Media and Society

  2. this is a very helpful link. i am now brainstorming for possible research topics and i have long been interested with new media (specifically, sns). I shall read this thesis and hopefully it will guide me in my search for a feasible graduate thesis material. thank you very much for uploading/sharing this reading.

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