Effectiveness of Social Media Bots.

To measure a machines success in imitating human behavior various techniques can be applied. This is commonly known as the Turing test, as developed by Alan Turing (1950). The effectiveness of bots can also be evaluated using a classical Turing test where the quantity and the quality of a bots output is measured and tested on a human test person.

Ineffective countermeasures:

This image shows a CAPTCHASocial network services such as Facebook have introduced certain security techniques to identify bots from humans such as CAPTCHAs (machine unreadabla pictures that can only be parsed by a human user) or automatic detection of massive friending, fake profile names and other unregular behavior. The effectivness of these measures is limited as Huber, et al. (2009) conlude: Continue reading

Social Media Product Design
affects Communication.

The result of social media communication depends greatly on the design of the social media product one uses. Just comparing the two most popular social media services Facebook and Twitter we immediately understand how different communication can become. Not only has the underlying social network a different typology and is based on different relationships but the way we post comments is highly different.

Comments on Twitter are limited to a length of 140 characters. This limitation has historical reasons and derives from the character limitation of SMS. In the beginning Twitter was very focused on providing their service via SMS. Still, nowadays this limitation has remained to be very Continue reading