Classification of Social Media.

 

During my research on the very basics of Social Media I have encountered various approaches, solutions, and problems.

Certainly most of the information found on this topic online is very unprofessional, but still there are some researchers who have succeeded in providing academic frameworks to identify what SM is. One of these works come from Kaplan and Haenlein (2010) who have provided not only a good definition of SM, but have also also successfully classified different SM types. Continue reading

Analog and Digital Identity.

‘Identity’ as we know it derives mainly from the work of the psychologist Erik Erikson1 in the 1950s. Identity is part of human beings for millions of years due to the characteristic of the human being to recognize herself as an individual. The term ‘identity’ is used as an umbrella term throughout science. In psychology it usually defines the process of empathizing with another human being and, in doing so, defining an individuality and/or group affiliations. Social psychology tries to investigate the issues of how an individual reacts to the social environment.

Identity is shown through markers, such as fashion, behavior, or language. Markers create certain boundaries, that define the extent of the identification of an individual. These markers are not always universally understood and can be confusing to outsiders. The boundaries established by an individual serve as being either inclusive or exclusive. Continue reading